Why No One Is Buying Your Product: 9 Steps to create products and services that customers love, sell more, and increase profits. | Sherwette Mansour

Ever wonder WHY your product or service didn’t sell?

If you want to sell products, you must understand your market and competition.

For over ten years, author Sherwette has been researching, practicing, and deliberately learning one of her favorite subjects, Consumer Behavior and Psychology. In this book, she shares the best methodologies she has found and worked with—just for you!

If you truly want to craft a product or service your customers will be raving about, then this book will help you gain a better understanding of your customers and create products that will be so spot-on that once they know about them, they will scream, “Here, take my money!”

Inside, you’ll discover how to:

• Understand your customers' desires, hopes and dreams
• Identify what stops them from buying
• Find solutions
• Nail down your product value proposition
• Prototype your ideas and test solutions with customers
• Design your customer experience to build lasting relationships
• ...and more!

"Why No One Is Buying Your Product is Sherwette’s contribution to those who are on the journey of creating products and services. Her writing style is just like her blog: easy, bite-sized, and digestible. This practical guide will help you create products and services that buck the odds and succeed in the marketplace." - Roger Dooley, Author of Friction and Brainfluence

“Do you want engaged customers who eagerly await the opportunity to do business with you? Better yet, do you want your customers to send their family and friends your way? In Why No One is Buying Your Product,Sherwette Mansour brilliantly provides straightforward, practical, and memorable tools for ensuring repeat and referral business. This book is for anyone who wants to create a customer-centric culture that produces meteoric business and personal success. Run to the counter or click ‘buy now’ to access this transformative, refreshing, and much-needed resource.” -Joseph Michelli, Ph.D. Certified Customer Experience Consultant, New York Times #1 bestselling author of books like Stronger Through Adversity, The New Gold Standard, and The Starbucks Experience.

About Sherwette Mansour

Sherwette is an author, writer, coach, and consultant based out of Dubai. Her area of expertise is business innovation and customer experience. Over the past 10+ years, she has brought world-class methodologies to large organizations in the Middle East to help them craft only the best customer experiences. She loves happy customers! 

A self-proclaimed customer advocate, Sherwette voices the thoughts and opinions of the consumer, even in a room where they aren’t present. Her curiosity keeps her open to always seeking new ideas and in turn, refining the old. Her favorite word is “why.”

One of her mantras is “always learning” and “continuous improvement.” She loves a day full of “aha moments.” She is multi-passionate and loves to express her creativity in a variety of ways. Apart from writing, she loves reading books on psychology, painting abstract pieces, and cooking for her loved ones. 

Sherwette is obsessed with consumer behavior and behavioral economics, and she loves to share her knowledge with others. She delights in seeing tangible results that build lasting relationships with customers.