Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service | Rob Meyerson

You don't have a brand—whether it's for a company or a product—until you have a name.
The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles.
Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn:
 
 

• What makes a good (and bad) name
• The step-by-step process professional namers use
• How to generate hundreds of name ideas
• The secrets of whittling the list down to a finalist

 
The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.
Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.

Editorial Reviews

Review

"Brand naming expert Rob Meyerson shares a process that balances creativity with discipline." —Andrew Everett, The Key Point