Killer Visual Strategies: Engage Any Audience, Improve Comprehension, and Get Amazing Results Using Visual Communication | Amy Balliett

Considered "One of the Best Marketing & Sales Books of 2020" by the prestigious Porchlight Business Book Awards, this is the essential guide to harnessing the power of visual communication.

"... I can think of no book right now that's more relevant to marketers, designers, and brand leaders!" ―Guy Kawasaki, Chief Evangelist of Canva, Renowned Author, and Speaker

Visual communication has changed.

Because  91% of today's audiences prefer visual content as their first form of information delivery.

And a staggering 94% of first impressions of a brand or product will be based entirely on the design of that visual content.

That's why we need to use visual storytelling to help us establish and strengthen relationships, engage distracted audiences, and bring clarity to complexity.

Killer Visual Strategies examines how visual communication has transformed how brands connect with their customers and colleagues alike.

It looks at the growing audience demand for quality visual content and how organizations must meet this demand or risk being left behind.

In addition to providing actionable rules to follow for creating high-impact visual content, Killer Visual Strategies also explores the latest trends, including visual search, augmented reality (AR), and virtual reality (VR), as well as what lies ahead in this dynamic field!

Applicable to a wide range of professions where visual content is now vital to sharing a message, you can expect Killer Visual Strategies to deliver:
 

• Best practices for modern visual communication
• Inspiration from outstanding and groundbreaking visual examples
• The latest trends in visual communication
• A comprehensive breakdown of how it affects marketing, sales, design, HR, and more!

Killer Visual Strategies is the evolution of visual communication as a fundamental part of how a story is told.

Editorial Reviews

Review

Quotes from Amazon Customers (see full reviews in customer reviews section)

The world's most interesting and comprehensive guide to marketing to audiences ever. (See This Review Below)
There are good how-to, self-help, and references out there, and then there are KILLER books, and this title floored me. Amy Balliett is Ms. Brilliant. While reading through, I truly lost track of time because the book is so well formatted and visually appealing. I felt like I was just going to read through a couple of pages, but the way she presents topics, ideas, key takeaways, and visual examples is almost like the ideal website translated into a book, and I mean this with the most sincere form of flattery. Nearly every part that I took away seems like a no-brainer idea, however, I wasn't coming up with them on my own, which is a testament to how approachable the author's directives are. Follow rules but don't be weary of breaking them if it makes sense, 6-step process for creating visual content, superior form plus superior function...it all clicks! Do yourself a favor and dive into this book. It will develop your B-game into your A-game.

Better than Tufte by far! (See This Review Below)

The best resource for visual communication design I've read thus far!! (See This Review Below)-

There is a great level of integrity in this work (See This Review Below)

The strategy you didn't know you were lacking (See This Review Below)

From the Inside Flap

PRAISE FOR KILLER VISUAL STRATEGIES

"Grounded in Amy's experience and hard work which led to her rocket- like rise as a visual strategist, this gem of a book is packed with actionable information and sets its audience up for informed success in the world of visual communication. It's a tremendous asset on its own, or a perfect complement to Amy's courses on LinkedIn Learning!"
—Susan Varnum, senior producer, LinkedIn Learning

"You've heard the rule: 'show it, don't say it'? That's harder than it sounds, but this book provides the how-to knowledge you need."
—David Blatner, founder, CreativePro Network

"Killer. That's the best description of the work of Amy Balliett and her visual strategy team. Her book delivers on that promise with the same eye-opening candor and clarity as her work. The experienced creative professional will find it as useful and informative as a newbie. I sure did."
—Ted Leonhardt, author, Nail It!: Stories for Designers on Negotiating with Confidence

From the Back Cover

PRAISE FOR KILLER VISUAL STRATEGIES

"Grounded in Amy's experience and hard work which led to her rocket- like rise as a visual strategist, this gem of a book is packed with actionable information and sets its audience up for informed success in the world of visual communication. It's a tremendous asset on its own, or a perfect complement to Amy's courses on LinkedIn Learning!"
—Susan Varnum, senior producer, LinkedIn Learning

"You've heard the rule: 'show it, don't say it'? That's harder than it sounds, but this book provides the how-to knowledge you need."
—David Blatner, founder, CreativePro Network

"Killer. That's the best description of the work of Amy Balliett and her visual strategy team. Her book delivers on that promise with the same eye-opening candor and clarity as her work. The experienced creative professional will find it as useful and informative as a newbie. I sure did."
—Ted Leonhardt, author, Nail It!: Stories for Designers on Negotiating with Confidence

About the Author

AMY BALLIETT is an entrepreneur, speaker, teacher, and sought-after thought leader in the fields of visual communication and content marketing. As the founder and CEO of Killer Visual Strategies, Amy grew the agency from a bootstrapped startup into an industry leader and yearly awarded Inc. 5000 company, driving visual strategy for the world's top brands. In her capacity as a visual strategist, Amy has been featured in Forbes and Inc., has spoken at more than 175 conferences around the globe, and shares her knowledge as an instructor at the School of Visual Concepts in Seattle and on LinkedIn Learning.