The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention | Nicolas Cole

★ From the #1 writer on Quora, 15x Top Writer on Medium, and Top 10 columnist for Inc Magazine ★

What are the secrets to writing online? 

Why do some writers accumulate hundreds of thousands, even millions of views on their content—and others write and write, only to go unnoticed?

Nicolas Cole, one of the most viral columnists on the internet with more than 100 million views on his writing, is pulling back the curtain. After becoming the #1 most-read writer on all of Quora in 2015, a Top 10 contributing writer for Inc Magazine from 2016 to 2018, and one of the most popular writers on Medium in more than 15 different categories, Cole went on to build a multi-million-dollar ghostwriting company publishing thousands of articles on the internet for more than 300 different Silicon Valley entrepreneurs, C-level executives, New York Times best-selling authors, Olympic athletes, Grammy-winning producers, and renowned industry leaders. 

How?

By using his own personal toolkit of writing strategies, headline structures, formats, and proven styles, all of which were mastered over a 10-year period.

“This book contains everything I know about online writing,” says Cole. “From going viral, to building a massive library of content that will continue to pay you dividends well into the future.”

In this book you will learn:

✓ Why you should NOT start a blog—and where you should be writing online instead.

✓ How to beat “the game” of internet publishing—and the 7 levels of success.

✓ How “going viral” on social platforms works (and how to not give up in the process).

✓ The Endless Idea Generator: How to never run out of things to write about.

✓ The Perfect Post: How to write headlines people can’t help but want to read.

✓ How to create your own “Content Roadmap,” and position yourself as an influential voice in your industry or niche.

✓ How to turn proven online writing into longer, more valuable assets (books, ebooks, physical products, paid newsletters, companies, etc.).

✓ And the 1 habit very single writer today needs to master in order to become successful.

This book is the Ultimate Guide to writing in the digital age. 

Editorial Reviews

Review

"My articles have been read by over 100 million people. Cole's articles have been read more than mine, and I can personally attest this book will teach you everything you need to know to reach millions of people with your writing." 
--Dr. Benjamin Hardy, bestselling author of Personality Isn't Permanent
"I was one of Cole's first clients at Digital Press, and a year later I'd accumulated hundreds of thousands of views on my written content, landed a column with Forbes, and started getting invited to speak around the world. If you want to know HOW all that happened, this book will teach you everything you need to know." 
--Samantha Radocchia, Technologist, 3x Founder, Author of Bitcoin Pizza
"If you want to get the real methods to make your writing go viral on any platform, then you want to learn from someone who has done it again and again. Cole is that person, and these are those methods." 
--Craig Clemens, Co-founder of Golden Hippo & Copywriter with $1B+ in sales
"Get your highlighter out. This is 216 pages of jam-packed inspiration and information! I devoured this book and all the priceless jewels of wisdom it offers. An absolute must-read for any writer looking to up their game."
--Tanaaz Chubb, Founder of foreverconscious.com & Author of The Power of Positive Energy
"If you want to know how 'going viral' on the internet really works, you need to read this book."
--Josh Fechter, Founder of The Product Company
"The currency of the 21st century isn't dollars or bitcoin, it's attention. Cole does a masterful job of explaining how to understand, play, and win at the game of online writing in a manual that will help you turn your words and ideas into dollars, relationships, and opportunities."
--Peter Kozodoy, Author of Honest to Greatness
"Cole has cracked the code with viral content, and the content actually adds value to a reader. He's not pumping out shocking headlines, sensationalism or crazy images. He makes the words do the heavy lifting. The beauty of this book? He tells you exactly how he does it... and explains how any of us can become widely read on the internet as well."
--Brian D. Evans, Inc 500 Entrepreneur

About the Author

Nicolas Cole is an author, viral writer & ghostwriter, and founder of Digital Press. In 2015, Cole became the #1 most-read writer on Quora (a platform with more than 200 million users), before becoming one of Inc Magazine's rising star columnists. Over the past five years, Cole has accumulated tens of millions of views on his writing, as well as contributed works to Harvard Business Review, TIME, Fortune, Forbes, Business Insider, and many more. In addition to regularly authoring new books, he publishes a weekly newsletter for writers called "How I Wrote This," sharing proven strategies on how to become a successful, independent writer in the digital age: howiwrotethis.substack.com