Influencer: Building Your Personal Brand in the Age of Social Media | Brittany Hennessy
Brittany Hennessy Social Media for Business Social Media Guides Advertising Entrepreneurship Advertising Social Media Small Business Advertising Content Creation & Social Media E-Commerce Marketing & Sales Business & Money
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“I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say.”
–Iskra Lawrence, Aerie Model and Instagram star (@iskra)
If you’ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can’t someone pay me to live my best life? this book is for you . . .
Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today—earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . .
As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to:
*Build an audience and keep them engaged
*Package your brand and pitch your favorite companies
*Monetize your influence and figure out how much to charge
Plus tips on:
*Landing an agent
*Getting on the radar of your favorite sites
*Praising a brand without alienating their competitors
Whether you’re just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she’ll show you how to elevate your profile, embrace your edge, and make money—all while doing what you love.
"Grammers who need help on monetizing and understanding the business side of the platform would be well-served by reading "Influencer: Building Your Personal Brand In The Age of Social Media." - Forbes
About the Author
Brittany Hennessy (@mrsbrittanyhennessy on Instagram) is the best-selling author of INFLUENCER: Building Your Personal Brand In The Age Of Social Media and the Co-Founder of Carbon August, an influencer education company.
A former nightlife blogger and brand ambassador, Brittany was the first head of influencer marketing at Hearst Magazines Digital Media where she booked influencers in fashion, beauty and lifestyle campaigns for Seventeen, Cosmopolitan, Elle, Marie Claire, Harper's Bazaar, Esquire, Women's Health, Men's Health, Redbook, Good Housekeeping, and more.
She now creates resources for influencers looking to build their brands and businesses including newsletters, interview series, coaching, courses workshops, and conferences.
Brittany is a member of the Real-Time Academy of Short Form Arts and Sciences where she judges the annual Shorty Awards and the Shorty Social Good Awards She was a judge of the 2019 Influencer Marketing Awards and was named to Talking Influence's 2018 Top Industry Player list.
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