The Age of Agile: How Smart Companies Are Transforming the Way Work Gets Done | Stephen Denning
Stephen Denning Industrial Product Design Production & Operations Business Project Management Industrial Design Business Production & Operations Project Management Total Quality Management Engineering Management & Leadership
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An unstoppable business revolution is under way--and it is Agile. Sparking dramatic improvements in quality, innovation, and speed-to-market, the Agile movement has helped companies both large and small learn to connect everyone and everything . . . all the time.With rapidly evolving consumer needs and technology that is that is being updated quicker than ever before, businesses are recognizing how vitally essential it is adapt. And adapt quickly. The Agile movement enables a team, unit, or enterprise to nimbly acclimate and upgrade products and services to meet these constantly changing needs.Filled with examples from every sector, The Age of Agile helps readers:• Master the three laws of Agile Management (team, customer, network)• Embrace the new mindset• Overcome constraints• Employ meaningful metrics• Make the entire organization Agile• And more!Companies don’t need to be born Agile. With the groundbreaking formulas laid out in this book, even global giants can learn to act entrepreneurially. Your company’s future may depend on it!
More value from less work.
An unstoppable business revolution is under way—and it is Agile. Companies that embrace Agile Management learn to connect everyone and everything . . . all the time. They can deliver instant, intimate, frictionless value on a large scale.
Agile began emerging many decades ago, but truly took off in the software development industry. Sparking dramatic improvements in quality, innovation, and speed-to-market, the Agile movement is now spreading quickly throughout all kinds of companies. It enables a team, a unit, or an enterprise to nimbly adapt and upgrade products and services to meet rapidly changing technology and customer needs. And the process is applicable anywhere—companies don’t need to be born Agile, like Spotify. Even centuries-old Barclays is making the transition and reaping rewards.
Filled with examples from every sector, The Age of Agile helps readers:
Master the three laws of Agile Management (team, customer, network) • Embrace the new mindset • Overcome constraints • Employ meaningful metrics • Make the entire organization Agile • And more
With this breakthrough approach, even global giants can learn to act entrepreneurially. Their future depends on it.
From the Inside Flap
We are at the genesis of a new age — the age of Agile. It’s an exhilarating time, because unprecedented change can happen nearly overnight. Why? Because a truly “agile” organization connects everyone and everything . . . all the time. It is capable of delivering instant, intimate, frictionless value on a large scale.
But how? How can a complex company such as Ericsson, Barclays, Fidelity Investments, or Microsoft jump into new initiatives with the nimbleness of an athlete? How can large organizations act like small entrepreneurs? In The Age of Agile, you will learn the principles and techniques that make up Agile management. Originally developed in the software industry, this flexible approach to management has been refined and molded to function powerfully in industry after industry: technology, manufacturing, pharmaceuticals, health, telecommunications, aircraft, automobiles—nearly any field.
The Age of Agile unpacks the groundbreaking ideas and practices that are remaking the very foundations of business. Agile isn’t simply a new “process” to be grafted onto current management practice. It is a fundamentally different concept — a new mindset — about the structure of your company . . . and how you must operate to succeed in today’s world.
Reporting from the frontlines, author Steve Denning takes you deep into the Agile management revolution. He provides specific, inspiring examples of how some of today’s enlightened companies are leveraging the power of Agile, including firms such as: Airbnb, Amazon, Etsy, Facebook, Google, Lyft, Menlo Innovations, Saab, Samsung, Spotify, Tesla, Uber, and Warby Parker.
Drawing on lessons learned from these bold companies and his own ongoing practice, Denning demystifies Agile by providing three “laws” that make it practical and clear:
• The Law of the Small Team shows how to operate in a “VUCA” world (Volatility, Uncertainty, Complexity, Ambiguity). Using this law, difficult problems are split into manageable batches and performed by small cross-functional, self-governing teams, working iteratively in short cycles, with fast feedback from customers and end-users.
• The Law of the Customer flows from the epic shift in power in the marketplace from seller to buyer, and the need for firms to radically accelerate their ability to make decisions and change direction in light of unexpected events and new customer demands. It amounts to a Copernican revolution in management.
• The Law of the Network (the linchpin of Agile) illustrates what’s involved in making the entire organization Agile.
Becoming “agile” is a continuing journey, not a finite accomplishment. You’ll know your company has joined the fray when its goal has shifted from creating profits to creating delighted customers. And you’ll find that not focusing on “making money” . . . makes more money.
Stephen Denning is a renowned Agile advocate who serves on the advisory board of the Drucker Forum. He is a former World Bank executive and author of several books including The Leader’s Guide to Radical Management.
From the Back Cover
BUSINESS LEADERS PRAISE THE AGE OF AGILE:
“The Age of Agile is an indispensable guide to building an organization that can thrive in a world of unrelenting change.”— Gary Hamel, Professor, London Business School, and Director, MLab
“The Age of Agile should be a go-to reference for navigating the transient advantage economy.”— Rita Gunther McGrath, Professor, Columbia Business School
“The Age of Agile vividly demonstrates why an organization needs a new manage-ment paradigm to thrive in a world of rapid and continuous change.” — W. Chan Kim, The BCG Professor of Strategy at INSEAD and New York Times bestselling coauthor of Blue Ocean Strategy and Blue Ocean Shift
“This eye-opening book challenges us to think, not just about which technologies will shape the future, but about which organizations will be able to handle — and develop — them.”— Carlota Perez, author of Technological Revolutions and Financial Capital
“The Age of Agile demystifies a fuzzy topic, delivers a stinging critique of flawed management practices, provides practical advice, and is an enjoyable read. A great book.”— Scott Anthony, Managing Partner of Innosight and lead author of Dual Transformation
“The Age of Agile provides a compelling and actionable overview of the new mindset that will create significant new value.”— John Hagel, Co-Chairman of the Deloitte Center for the Edge
About the Author
STEPHEN DENNING is a renowned management innovator and popular Forbes.com columnist. A former World Bank executive, he serves on the advisory board for the Drucker Forum and is the author of several books including The Leader's Guide to Radical Management.
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