The Business Case for AI: A Leader's Guide to AI Strategies, Best Practices & Real-World Applications | Kavita Ganesan, PHD

AI is much more than a sexy marketing gimmick. At its core, it’s a powerful business tool that can make operations and decision-making more efficient, employees more productive, and customers delighted.

Unfortunately, leaders who want to take advantage of artificial intelligence often don’t know where to start. The process can feel overwhelming—from analyzing existing processes and software systems and choosing where to apply AI automation, to preparing every tier of the organization for the transition.

In this practical guide for business leaders, Kavita Ganesan takes the mystery out of implementing AI, showing you how to launch AI initiatives that get results. With real-world AI examples to spark your own ideas, you’ll learn how to identify high-impact AI opportunities, prepare for AI transitions, and measure your AI performance.

Get ready to discover:

• What’s true, what’s hype, and what’s realistic to expect from AI and machine learning systems.
• Ideas for applying AI in your business to increase revenues, optimize decision-making, and eliminate business process inefficiencies.
• How to spot lucrative AI opportunities in your organization and capitalize on them in creative ways.
• Three Pillars of AI success, a systematic framework for testing and evaluating the value of AI initiatives.

Simple and compelling, The Business Case for AI gives leaders the information and resources they need without statistics, data science, or technical jargon. Whether you want to jumpstart your AI strategy, manage your AI initiatives for better outcomes, or simply find inspiration for your own AI and machine learning applications, The Business Case for AI is your blueprint for AI success.

Editorial Reviews 

Review

 "The Business Case for AI" is a good introduction for IT and line managers to think about how to integrate artificial intelligence into their organizations.
— FORBES MAGAZINE


The Business Case for AI is perfect for AI fanatics and AI skeptics alike. From defining AI and its various forms to explaining exactly how companies should approach AI to see the results they want, Kavita Ganesan's no-fluff book helps make the AI conversation a whole lot easier.
—CUSTOMER CONTACT WEEK CONFERENCE & MAGAZINE


Kavita Ganesan has written a must-read for leaders looking to succeed with AI in the enterprise. Kavita's writing style makes a deeply technical topic accessible to every leader, from the C-suite to product managers. If you're interested in learning what AI can do, how to prepare for it and correctly leverage it in your organization, start with this book.
— MARK VARGHESE, TECHNOLOGY DIRECTOR AT EXPEDIA


A practical guide for any leader looking to dip their foot into AI—full of important information for those of us who want to learn the myths, realities, and possibilities of AI so we can apply them to our own domain. 
—BRIAN WANG, DIRECTOR OF RADIATION ONCOLOGY PHYSICS AT YALE


The Business Case for AI provides answers to some of the most important questions in the adoption of AI. 
—HARSHAL DEO, FORMER VP OF PAYPAL


A comprehensive guide to how organizations can start integrating AI. In this book, Kavita helps readers establish an AI mindset and provides strategies for preparing for AI and navigating AI opportunities for success. Whether your organization is new to AI or you've tried AI without much success, this book will equip leaders in making critical decisions in their AI journey.
—GRANT INGERSOLL, FORMER CTO OF WIKIMEDIA FOUNDATION (WIKIPEDIA) 

About the Author

Kavita Ganesan is an AI strategist, educator, and consultant. With a Ph.D. from the University of Illinois at Urbana Champaign and over fifteen years of experience in the field, Kavita has managed and overseen the success of over two dozen AI initiatives for a wide range of organizations, from midsize operations to Fortune 500s.

An educator and collaborator at heart, she helps thousands of leaders and AI practitioners get meaningful outcomes from AI through her blog articles, coaching and training sessions, and open-source tools.